That can be just a bit of music you play at the start and the end of your show, or it could be a professionally produced segment, tailored to the start and end, with a voiceover, music and effects.
Either way, upload your branding music to Alitu and we can add your intro and outro themes automatically, every time. Here's a quick article on using a default intro/outro:
How to Set a Default Intro/Outro
Please reach out using the chat box at the bottom of this page if you have any questions about using Alitu. We're happy to help!